Ireland’s Retail Authority

ShelfLife is Ireland’s retail authority and is the leading trade publication in its category.

ShelfLife has the highest circulation of all retail magazines (7,535 ABC audited) and has a monthly readership of more than 30,000. ShelfLife is recognised as a leading and trustworthy brand, with a distinctive design and size making ShelfLife magazine unique in the marketplace — and ensuring that ShelfLife is the most read trade publication in its sector.

Get ShelfLife Magazine delivered to your door each month. Sign up here.

Business information

For a copy of our Mediapack, including advertising details, editorial calendar, circulation and readership information, contact the team below.


Contact our team

You can reach us by email using the format

5 steps to digital content management from ShelfLife – DOWNLOAD HERE

Editor Gillian Hamill | +353 (0)1 294 7776
Head of Business
 Ian Mulvaney | +353 (0)1 294 7766
Account Manager
Mark Morgan | +353 (0)1 294 7767
Circulation Manager
Managing Editor
Colette O’Connor | +353 (0)1 294 7775
John McDonald | +353 (0)1 294 7744
Sales Director Paul Byrne | +353 (0)1 2947711

Who reads ShelfLife?

Monthly Circulation 7,765 Monthly Readership 32,000+

ShelfLife is distributed by controlled circulation to:

  • FMCG Buyers
  • Members of NOffLA, CSNA and RGDATA
  • Manufacturers & Suppliers
  • Managing Directors and Head Buyers within the leading retail organisations
  • Business Marketing Managers
  • Marketing Consultants
  • Market Research Consultants
  • PR Agencies
  • Advertising Agencies
  • Brand managers

Dunnes Stores | Tesco | Superquinn | Discounters (Aldi & Lidl)

Symbol Groups
Centra | Londis Top Shop | Spar | SuperValu | Londis | Costcutter | Gala | Mace | Day Today | XL Stop & Shop

ShelfLife is associated with NOffLA (National Off-Licence Association) and is distributed to all its members

ShelfLife is circulated to forecourt retailers throughout Ireland

ShelfLife is associated with IRNA (the Irish Retail Newsagents Association) and is circulated to all its members

ShelfLife is associated with the Retail Grocery Dairy and Allied Trades Association and is circulated to all its members

Wholesale/Cash & Carry
ShelfLife is distributed to wholesale and Cash & Carry outlets throughout the country


2014 Advertising Rates and Data

Rates exclude VAT @ 23%
Size Rate Dimensions (mm) HxW
Double Page Spread €4,950 337 x 470
Inside Front/Inside Back Cover €3,450 340 x 240
Full Page €2,900 340 x 240
Half Page €1,775 168 x 220 (across)
337 x 112 (upright)
Quarter Page €975 85 x 220 (across)
135 x 130 (upright)
Inserts €3,000
Company Profiles €4,950 337 x 470

Trim & Bleed data
Page Trim Size (mm): 350h x 250w
Bleed Ad Size : +5mm on above dimensions
Single page: 340h x 242w
Double Page Spread: 340h x 474w


Special Considerations:

  • Ad design On Application
  • Series Discounts On Application
  • Guaranteed Position +10%

Media delivery (in order of preference)

  • By FTP to our adcopy server
  • By e-mail to account manager
  • Call our advertising department on +353 (0)1 294 7767 with any query

Acceptable File Formats (in order of preference)

  1. 300dpi Adobe PDF files saved as CMYK.
  2. Adobe PhotoShop binary-encoded .EPS or .TIF files. CYMK, 300 dpi and to exact copy dimensions.

News-focused and feature-led, ShelfLife has a reputation for publishing investigative stories that reveal the true nature of Ireland’s thriving but often controversial food and drinks industry.
To subscribe to ShelfLife magazine and have it delivered to your door each month, click here.

Sean Dunne
Tel. +353 (0) 1 294 7710


What they say about ShelfLife

“From both a reader and an industry player’s point of view, ShelfLife magazine is an excellent, professionally-run publication, well informed, impartial in its reporting and professional in its dealings with the industry. It was for this reason that we, at ADM Londis plc., decided to run our 50th Anniversary Special Edition with ShelfLife in 2004.
Stephen O’Riordan, Chief Executive, ADM Londis plc

“ShelfLife is a quality trade journal and a must-read with well-researched and scripted articles supplemented by all the latest news.
Conor Whelan, Managing Director, BWG Foods (SPAR and Mace)

“ShelfLife is the first name I think of when it comes to retail information.
Derek McKeon, Senior Buyer, Londis plc

“ShelfLife gives us an insight into the everyday realities of retailing in Ireland. As a supplier this is invaluable information.
Niall Canon, Director, IT Providers Ltd

“ShelfLife knows the market, has its finger on the pulse and isn’t afraid to lay it on the line no matter who’s involved.
Jim McCabe, McCabe’s Wines and Vice-Chairman of NOffLA

“ShelfLife is a must-read publication for anybody associated with brand communication and development. It really gets under the skin of the retail market both locally and nationally and always gives a fresh and interesting angle on a story. It is very professionally put together and has proved invaluable in giving our business insights into the market.
Bill Kinlay, Chief Executive, MindShare Media