Delivering the attention and engagement of IT buyers in Ireland
Information Overload affects technology professionals more than most. Vast amounts of information are just a click away: clamouring for attention, instantly new, relevant or irrelevant, always-on.
How can you be heard in this noisy environment? Technology marketers have found that commanding attention alone is no longer enough; they need reader engagement… a quality which is difficult to maintain online.
Take a fresh look at how print media now integrate with online sources such as Mediateam’s award-winning tech news resource TechCentral.ie. As a bridge to research online, print media can analyse, contextualise, distil… the overload now focused to key start points for online research.
In a crowded news environment, industry magazines such as TechPro (formerly ComputerScope) are still delivering more than just the attention of their readers: both to IT pros and to the technology trade channel via its TechTrade section.
Trusted media brands are the bedrock on which valuable reader engagement is built.
Add the value of face-to-face marketing (through our targeted TechFire events or the national Tech Excellence Awards programme) and you get a powerful environment to complement online activity, supporting your message and your brand. Alternatively, we can create a blended campaign of activity to help you generate the right audience for your own event.
A mix of editorial coverage, diary date postings, print and online advertising, as well as newsletter sponsorship and mailed invitations, can be customised to suit your needs.
In the tech sector, Mediateam integrates a suite of award-winning print, online media and events more effectively than any other organisation. If your target market is the technology sales channel, for example, there is no route more direct than in the pages of the TechTrade section in TechPro magazine or online.
Engage with buyers. Find new customers. Take a fresh look at the Mediateam mix.
Contact the team:
Follow e-mail format firstname.lastname@example.org or use the Contact Form
Head of Content Paul Hearns | +353 (0)1 294 7773
Online Editor Niall Kitson | +353 (0)1 294 7771
Sales Director Paul Byrne | +353 (0)1 294 7711
Head of Business Development Brenda Smith | +353 (0)1 294 7763
Business Development Manager Brenda Normile | +353 (0)1 294 7761
Circulation Manager Craig Kingma | +353 (0)1 294 7774
Publisher Billy Huggard | +353 (0)1 294 7733
For a copy of our Mediapack contact the team below: